We see you, small biz owner. It’s been a long year, hasn’t it? Much has changed over the last twelve months and you may feel a bit like a caterpillar ready to finally transform into a butterfly. As you emerge back into the world, have you considered rebranding your business? Doing a business rebrand can be quite effective and, it’s possible, that now is the perfect time to undergo the rebranding process. However, it’s important to think long and hard about WHY you want to take your business through a... Read More

Should your business be on LinkedIn? Absolutely, 100% yes!! There is this common misconception that LinkedIn is only for professionals looking for new opportunities. Is it a great place for a business professional to go job hunting? Of course, it is. No brainer. But that is not its ONLY purpose in life and plenty of businesses already know it. This is me, telling you, that if you aren’t already using LinkedIn, it’s time to dust off that profile and take a spin around the platform. There is SO MUCH opportunity to... Read More

People still can’t stop talking about Instagram. I bet you’ve been to networking events and you’ve heard that you just Have. To. Be. On. Instagram right now. They aren’t wrong. Instagram is LIT! However, if you don’t have the right strategy for this social media channel you’ll struggle to see what the fuss is all about. You can’t just post your Facebook content on Instagram and call it good - not if you want to make an impact there. Here are things to think about for maximizing your Instagram account this year:... Read More

As with all technology, each year brings us new platforms and new ways to use social media. Social media and tech experts have gotten quite good at predicting what people and businesses can expect from social each year. With 2020 in the rearview, having a sneak peek at what’s to come will help businesses be more strategic with their marketing in the forthcoming months. Here are the trends that have gotten our attention at Assist for the Win that we believe will benefit your business online this year. Easy to... Read More

It's been a long, and tough, business year for all of us. Take a moment to reflect over the last 11 months. Who's been on your side? Who's had your back? Who are the people in your circle that made a positive impact on your life and your biz this year? Make a list of these individuals because it's time to thank them properly for helping you be successful in 2020. How should you thank your people this year? We have a few ideas: Pick up the Phone The novelty of an old-fashioned phone call can't be emphasized enough. In a... Read More

Do you have piles of business cards and paperwork cluttering your desk, waiting on you to have a spare moment to deal with it? Do you find that, despite your best efforts, there are tasks on your to-do list that you just can’t ever seem to get to? You aren’t alone. Being the Everything CEO of your small business is tough. The daily hustle to get things done is constantly interfering with the ability to be visionary or strategic and makes business owners feel bogged down and frustrated. What’s a small business owner to do... Read More

POP QUIZ: Can you recall everyone you met this year and what kind of relationship you have with them? No? Great… you have the opportunity to not miss out on opportunity next year! Why? Because now you know you need an organization tool called a CRM! HELLLOOOOO – You’ll LOSE OUT ON BUSINESS if you DO NOT organize your business contacts!! (Say it louder for the people in the back.) Let’s have a chat about CRMs and how they can help you be more successful next year. What is a CRM? CRM is short for customer... Read More

First, congratulations… you did it! You pulled off an amazing event and survived the whole process. Planning and running an event is a lot of work and no one will blame you if you take some time off for a bit of RR right now. You’ve obviously dropped brilliant business education bombs in the hands of the people who attended your event. There’s SO much potential to be had after making an impact with that audience. Do you have a follow-up plan for potential business AFTER the event? Plan Ahead Let’s face it. You just... Read More

You have an idea for your next, great event. That’s fantastic! Hosting events, both in-person and virtually, can be a great way to grow your small business. Knowing that you want to run an event is the first step, but there is a WHOLE staircase of tasks to tackle next. You’ll want to knock your event out of the park so the PREP IS THE MOST IMPORTANT PART! Preparation, or a lack of it, can make or break your endeavor. Here is our best advice for prepping for your extravaganza. Define Your Goals I’ve seen it... Read More

AHHHH EVENTS!! WHAT?! WHY?! Calm down. Events can be SO GOOD for your business! Even now, with the limitations of a pandemic, you can plan for next year or find success in doing virtual events. Why Events? There are a lot of ways to market your small business. Unfortunately, no one method, platform, or channel will guarantee you results. If you’re the type of person who is great at starting conversations online, social media marketing is a no-brainer. However, if you find that connecting with others in person is a... Read More