In February, I told you about the four keys to promoting a healthy and successful online marketing strategy. This month, we are building on top of it. So if you haven’t read the other blog yet, go ahead and click here . With that, we will focus on the “how-to” part of developing your marketing strategy. Time is of the Essence ⏰ I kid you not; starting without taking the time to look over your marketing strategy doesn’t assist you toward the win in any way. Rushing into this might help you get going faster, but... Read More

Online marketing is one of my favorite things in this world! You may be asking: “But Abbey, WHY?” Well, if you haven’t noticed by now, it’s my superpower! In this month's blog, I highlight the four key essentials to a healthy, successful online marketing strategy: 1) A Killer Website 2) The Perfect (social media) Platforms 3) Emails - Yes, They're Still Relevant 4) A Badass Blog You'll learn specific things you can do with each that will help you get closer to hitting your... Read More

First, what exactly does a rebrand mean? Rebranding is all about looking at your marketing from a different angle. Sometimes a little bit can change, and other times, your company is ready for a complete 180. Some major areas that can be affected are: Brand aesthetic – this includes things like your overall color scheme, logo, and even the company name itself. Brand voice – you know that distinct personality your brand took on? Yeah, THAT! Brand values – those guiding principles you started with maybe... Read More

As an entrepreneur, networking is critical to your success. Not only is it a great way to find new clients and business partners, but networking can also help you build relationships with other professionals and learn from their experiences. However, networking can be tricky – knowing how to approach people and make the most of each opportunity is critical. This blog post will explore four tips for networking as an entrepreneur. We'll discuss why networking is important, what you should do before attending a networking... Read More

It's that time of year again! Time to reflect on the year that was and start planning for the year ahead. If you're like most business owners, that means it's time to start thinking about your digital marketing. Now, I know what you're thinking. You're thinking, "I don't need to plan my digital marketing; I've got this." And to that, I say congratulations! You are one of the few people who actually know what they're doing when it comes to digital marketing. For the rest of us, a little planning can go a long way. Why Plan? ... Read More

So you've planned the most amazing event. You've created the killer content, ordered the delicious refreshments, and put together the most bomb swag bags. You're killing it! Now, it's time to sit back and watch the people roll in, right? WRONG! How will people know about the event if you don't tell them about it? That's where digital marketing comes in clutch! Keep reading for tips on how to market before, during, after, and after- after your fabulous event! Pre-Event: When they say an hour of planning will save you 10 hours of... Read More

A wise author, Porter Gale, once said “Your network is your net worth.”... I’ll let that settle for a minute… okay, time’s up! Let’s talk about networking. There’s no better way to build connections than through LinkedIn. For the past 20 years, LinkedIn has been taking the market by storm and it’s arguably in its prime as I type this. Let’s go through a quick QA on everything you need to know about LinkedIn: Q: Everyone raves about LinkedIn, but my profile doesn’t reach the engagement numbers I want it... Read More

Facebook is the most popular social media platform with nearly three billion, yes billion , users. That means almost half the world has Facebook! And out of those users, 1.9 billion access the platform Every. Single. Day. If those statistics aren't enough to make you want to use the platform to your advantage, I don’t know what will…! Let’s dive into some ways to help you win the Facebook Game when it comes to marketing your business. How to Stay Relevant in the World of Facebook Keeping up with... Read More

It’s July! We’ve made it halfway through 2022! Also, July means Fourth of July, which also means… fireworks! 🎆🎆🎆 Speaking of hot things, is your Instagram account on fire 🔥🔥, or ice cold 🧊🧊 ? In the blog for this month I’ll be giving you a few tips that can help re-ignite your Instagram game for the summer (and longer!) How to stay relevant Much like fashion, there are trends on Instagram! And the “funny” part of Instagram trends is that the *only* thing constant about... Read More

Alright, I’m just going to dive right into this one! Because there’s no time like the present… am I right?! (Yes, I am 😉😉) The purpose of a blog is to provide content on your website that answers your prospective customers' questions and helps them learn about your product or service. #FunFact: It *also* expands your brand's visibility by giving the Google machine and other search engines content to index and serve up in search results. Blogs tell Google that your site is still up to date and relevant... Read More