POP QUIZ: Can you recall everyone you met this year and what kind of relationship you have with them? No? Great… you have the opportunity to not miss out on opportunity next year! Why? Because now you know you need an organization tool called a CRM! HELLLOOOOO – You’ll LOSE OUT ON BUSINESS if you DO NOT organize your business contacts!! (Say it louder for the people in the back.) Let’s have a chat about CRMs and how they can help you be more successful next year. What is a CRM? CRM is short for customer... Read More

First, congratulations… you did it! You pulled off an amazing event and survived the whole process. Planning and running an event is a lot of work and no one will blame you if you take some time off for a bit of RR right now. You’ve obviously dropped brilliant business education bombs in the hands of the people who attended your event. There’s SO much potential to be had after making an impact with that audience. Do you have a follow-up plan for potential business AFTER the event? Plan Ahead Let’s face it. You just... Read More

You have an idea for your next, great event. That’s fantastic! Hosting events, both in-person and virtually, can be a great way to grow your small business. Knowing that you want to run an event is the first step, but there is a WHOLE staircase of tasks to tackle next. You’ll want to knock your event out of the park so the PREP IS THE MOST IMPORTANT PART! Preparation, or a lack of it, can make or break your endeavor. Here is our best advice for prepping for your extravaganza. Define Your Goals I’ve seen it... Read More

AHHHH EVENTS!! WHAT?! WHY?! Calm down. Events can be SO GOOD for your business! Even now, with the limitations of a pandemic, you can plan for next year or find success in doing virtual events. Why Events? There are a lot of ways to market your small business. Unfortunately, no one method, platform, or channel will guarantee you results. If you’re the type of person who is great at starting conversations online, social media marketing is a no-brainer. However, if you find that connecting with others in person is a... Read More

In a world full of online noise, content is the only way to get found, seen and heard. Unfortunately, all that Internet chatter also means that you need to create bomb ass content in order to grab the attention of your audience. What Makes Great Content? Being human can be hard, amiright? Opinions can be a big pain in the ass! Your content WILL NOT resonate with everyone and guess what?! That’s totally OK! The aim isn’t to create content that attracts every single person but to entice the right ones and eliminate... Read More

Social media marketing can be an effective business strategy and lead generation tool but only if you are using it the right way. Too many small business owners choose to post content and walk away, assuming that simply having a presence on social media is enough to attract new clients. Unfortunately, there isn’t a marketing channel that exists today that isn’t flooded with businesses yelling at the public to, ‘Pay attention to me!’ It takes more than just setting up a profile and sharing a few links to convert leads into... Read More

There’s an abundance of conflicting information on whether or not a business should be on social media in 2020. There are a variety of factors involved in whether or not social media is right for your biz, but here is our point of view on the relevance of social media marketing in growing your business right now. Expand Your Reach Believe it or not, you have AMAZING ideas! Why are you just sitting on them? People are eager to connect and hear from others right now and your voice is important. One of the most... Read More

When business owners craft their social media strategy for the year, you hear a lot about the merits of Facebook, the popularity of Instagram, and the buzz about new social media channels and options – but you don’t hear much about LinkedIn. Isn’t LinkedIn for finding jobs and hiring people? You aren’t wrong. However, this social media platform has been around for a while and, once you dive in, you’ll find it does just as much as the other channels… and more. Plus, there are plenty of people using LinkedIn... Read More

You’ve probably heard that people are bolting from Facebook to use Instagram as their social media marketing channel of choice. And, with certain audiences, they aren’t wrong. The younger the generation, the more likely you’ll find them on Instagram. Does that mean you should be on Insta this year? Why Instagram? Why should your business be on Instagram? Isn’t that platform just for young women selling lipstick? Well, technically, YES!, but it’s also great if your target audience includes people between the... Read More

Gone are the days where you could post something on Facebook and get excellent organic reach. In fact, organic reach (people seeing your posts without you paying to boost them) has been declining for years. This started happening years before people were even aware that their posts weren’t reaching all their followers. Should your small business be posting on this social media platform or not? Is Facebook for your brand? The answer is… maybe. Know Your Audience There is plenty of chatter about whether ... Read More