Everyone has a personality (duh), but we all know that some personalities just don’t get along. It’s just a fact of life! That being said, your email marketing ALSO has a personality, but what type is it exactly? Are you TURNING OFF your customers or subscribers with your emails?!?! ::GASP:: In this blog, I’m going to go through four different email personalities. 1. The Oversharer We ALL know an oversharer. (Like no, Brenda, I didn’t need to know that your mailman was grumpy today.) If your... Read More

Alright folks, last month I went over how to create a Kick-A$$ Marketing Strategy , of which having a Bad-A$$ website is part of the strategy (duh)! So if you’re just starting out in creating your website, or maybe it’s perfect timing and you were *just* thinking about how your site needs a refresh, here are four things you need to keep in mind to create a website that users won’t want to leave: A Website Audit You know the song “Should I stay or should I go now?” Ask yourself that as... Read More

Last month, I asked you how strong your “core” was. I wanted to know if you have the four core marketing components in place before you develop your marketing strategy and hit those goals you set for yourself this year. This month, I'm going to highlight how to develop your marketing strategy to use those core components effectively . First step: Time!⏱️ You absolutely must set aside time to map out your strategy- you wouldn’t just set out on a road trip without at least a general... Read More

Do you have these "core" marketing components in place? Yeah, yeah, you may be thinking: “Why is Abbey asking about my fitness ability?” Well, I’m not! I want to know if the “core” of your marketing is as strong as it should be! We all know the “4 P’s” of Marketing: Product, Price, Place, and Promotion! (And if you didn’t for some reason, you're welcome, now you do 😉). Marketing is all about putting the right product in the right place, at the right price, at the right time. So, how can you... Read More

The core components to creating a kick-ass brand! Branding is like finding the perfect outfit that makes you say dang, I look goooood! You need to identify your brand personality and style, showcase your brand colors, the emotions you want your brand to evoke and how you want your audience to feel when they experience your brand. “So, Abbey, what exactly goes into this branding process?” you may be asking. Well, hold on to your seats kids because I’m going to give you alllllll the... Read More

I know you've asked yourself this question a thousand times: How do you determine if your content is any good?? Spoiler Alert: Your content WILL NOT resonate with everyone and guess what?! That’s totally OK! (Honestly, you don’t want everyone to resonate with it – the IRS might ask questions or at least Mark Zuckerberg…) Wild Idea: Ask your audience what they want from you! You already know they NEED what you do but what you might not know is what they want from you. Hell… it might be a dirty joke... Read More

Alright, you’ve gotten your social media profiles all set up for your business and you’re ready to start generating some salessssss baby! But let’s hold up a minute… While brand awareness is a crucial first step in potentially generating leads, you need to move BEYOND brand awareness and engagement on your social platforms in order to generate leads. First, let’s talk about the difference between social media lead generation versus social media lead nurturing . Social media lead ... Read More

A big pain point for many small business owners is the amount of time, energy, and money they spend on social media marketing that doesn’t produce results. The truth is… most biz owners are approaching social media with the wrong mindset. If you want to attract followers that then convert into buyers you have to do more than post occasionally and hope for the best. You need to optimize your social media for lead generation! Let’s get you to a better place when it comes to creating content and... Read More

It’s 2021 and with all you’ve heard about social media marketing, you may be wondering why you should invest the time, energy, effort, and money into showing up on social media at all. We hear you. Social media marketing is no walk in the park and if it had an easy, immediate return on investment, everyone would be doing it. Just because social media success doesn’t happen for every small business, doesn’t mean there isn’t value in showing up there. What it does mean is that you need the right social media mindset... Read More

Planning an event is overwhelming and confusing on a good day, but after the two years we’ve just navigated… it could feel impossible. However, we see small businesses pull off interesting and engaging events every week. If you have an idea for a great event, this can be done AND it can be done this year. Here are some expert tips and pointers to think about as you begin your event planning journey this year: Prep Work is EVERYTHING Expert Tip: Don’t just throw this together at the last second! ... Read More