Ever wonder why so many small business owners fail at their content marketing plans? Its because they dont actually HAVE a plan. They just come up with some vague goal like, Im going to blog once a week, or Im going to post to Facebook twice a day, and thats it. When they do manage to put something out there, its typically not researched or thought out in advance. Its just some spur-of-the-moment words, tossed together on a whim. More noise on the radar that their target audience is just going to ignore. Im here to tell you... Read More

This month is all about getting your s#@t together! You might think you have it all together, but trust me, you dont. Until you have a Customer Relationship Management (CRM) tool, there is absolutely no way you can be 100% organized. I know I tried to do it the old fashioned way for years. Spreadsheets, file folders, Rolodex. I thought I had it down. But then I got a CRM and oh my God! I realized that my system was a complete mess. Once you see your entire business laid out like that right in front of you, all of your... Read More

Did you know that more than half of Americans have scrapped a planned purchase because of poor customer service ? Its no wonder more businesses are choosing to invest in customer relationship management or CRM . CRM software is a set of tools that allows you to keep track of your clients' personal information, past purchases, contact preferences, and much more. It not only gives you some much-needed insight, but it allows for your entire sales team to be on the same page anytime they speak to a customer and that makes for... Read More

Have you tried online dating? Downloading the apps, crafting the *perfect* bio, digging through dozens of photos trying to find just the right one . Its exhausting. And, inevitably, you end up on a super awkward coffee date with a total weirdo. Luckily, finding the right CRM is so much easier than finding the right man (or woman) without any embarrassing small talk. So, this Valentines Day, forget about finding the perfect partner. Lets find the perfect customer relationship manager instead. Heres how: What Are Your... Read More

As a small business owner, you are probably being told frequently that you need to invest in a CRM . But what the heck is a CRM anyway?! CRM is short for Customer Relationship Manager. Its basically software that allows you to track your business relationships without losing your mind in the process. Its essentially your BBFF (Best Business Friend Forever). You could also look at it as the lifeblood of your business but I dont want to freak you out. CRMs have been around almost as long as databases. In the beginning,... Read More

The holidays are here! For many entrepreneurs, this is the busiest time of the year. And Im not just talking about retailers! There is an increased demand for all different kinds of products and services right now. Marketing can play a big role in your holiday success, or lack thereof. Many business owners start prepping months in advance to make sure everything is perfect. Promotions are designed, ads are created, and parties are planned. If you dont have all your ducks in a row just yet, dont panic. Ive put together a... Read More

As an entrepreneur, saying thank you is one of the best things you can do for your business. It seems like a simple thing, but showing gratitude can help boost conversions, attract new leads, and keep current customers satisfied. Why? Because expressing emotion helps to humanize your brand, making it easier for others to connect with you. Here are three simple ways you can say thank you to your prospects and customers, and up your marketing game: Offer Valuable Content Content is likely already part of your marketing... Read More

Imagine this: it's 10:45 pm, and you still have hours of work stretching in front of you. You're chugging coffee like it's another job so you can stay awake as you frantically try to finish your work for the day. Despite the massive amount of caffeine, youre struggling to stay awake as your eyes start to flutter. How in the world did you get to this place? Ill tell you how: as a business owner, you wear a dozen different hats. Entrepreneur, spouse, parent, friend, whatever. It can be hard to say no to all of the people who... Read More

When you think of networking, what do you imagine? A room full of stuffy people in suits, handing out business cards and making awkward small talk? The idea of speaking to dozens of people, especially people you dont know, can be daunting for even the bravest of us. Why? Because its just assumed that to be a good networker, you need to be on all the time you must be extroverted and charming, professional and suave, and most of all, impressive. For the socially awkward among us, that can be a death blow. Well, Im... Read More

Ive heard it said that if youre not doing business online, youre not doing business at all. In todays world, nothing could be truer. Before anyone does business with you before they make a purchase, or schedule a consultation, or even send an email do you know what they do? They look for you online. Having a website isnt enough. Potential customers want to see you on social media. Todays generation expects you to be on Facebook, Instagram, and Snapchat. In fact, about 90% of marketers claim that social media generates... Read More