How to Utilize Social Media for Lead Utilization

Friday May 1, 2020 comments Tags: lead generation, audience, content, social platform, Social Media, know, like, trust

How to Utilize Social Media for Lead Utilization

Social media marketing can be an effective business strategy and lead generation tool but only if you are using it the right way. Too many small business owners choose to post content and walk away, assuming that simply having a presence on social media is enough to attract new clients. Unfortunately, there isn’t a marketing channel that exists today that isn’t flooded with businesses yelling at the public to, ‘Pay attention to me!’ It takes more than just setting up a profile and sharing a few links to convert leads... Read More


Why Should Your Biz Be on Social Media?

By: abbeyharrison Wednesday April 1, 2020 comments

Why Should Your Biz Be on Social Media?

There’s an abundance of conflicting information on whether or not a business should be on social media in 2020. There are a variety of factors involved in whether or not social media is right for your biz, but here is our point of view on the relevance of social media marketing in growing your business right now. Expand Your Reach Believe it or not, you have AMAZING ideas! Why are you just sitting on them? People are eager to connect and hear from others right now and your voice is important. One of the most... Read More


Social Media Basics: The Leap to LinkedIn for Marketing

By: abbeyharrison Sunday March 1, 2020 comments

Social Media Basics: The Leap to LinkedIn for Marketing

When business owners craft their social media strategy for the year, you hear a lot about the merits of Facebook, the popularity of Instagram, and the buzz about new social media channels and options – but you don’t hear much about LinkedIn. Isn’t LinkedIn for finding jobs and hiring people? You aren’t wrong. However, this social media platform has been around for a while and, once you dive in, you’ll find it does just as much as the other channels… and more. Plus, there are plenty of people using LinkedIn... Read More


Social Media Basics: The Lowdown on Instagram for Your Biz

By: abbeyharrison Sunday February 2, 2020 comments

Social Media Basics: The Lowdown on Instagram for Your Biz

You’ve probably heard that people are bolting from Facebook to use Instagram as their social media marketing channel of choice. And, with certain audiences, they aren’t wrong. The younger the generation, the more likely you’ll find them on Instagram. Does that mean you should be on Insta this year? Why Instagram? Why should your business be on Instagram? Isn’t that platform just for young women selling lipstick? Well, technically, YES!, but it’s also great if your target audience includes people between the... Read More


Social Media Basics: How to Get Ahead with Facebook

By: abbeyharrison Wednesday January 1, 2020 comments

Social Media Basics: How to Get Ahead with Facebook

Gone are the days where you could post something on Facebook and get excellent organic reach. In fact, organic reach (people seeing your posts without you paying to boost them) has been declining for years. This started happening years before people were even aware that their posts weren’t reaching all their followers. Should your small business be posting on this social media platform or not? Is Facebook for your brand? The answer is… maybe. Know Your Audience There is plenty of chatter about whether ... Read More


What's the Plan?

Thursday August 1, 2019 comments Tags: Hashtags, Plan

What's the Plan?

Weve talked a lot recently about the importance of creating an editorial calendar and using automation tools. And now that back-to-school is here, I HIGHLY recommend implementing both. Trust me, your sanity will thank you. Lets face it: Between packing lunches, helping with homework, shuttling back and forth to sports, AND running a business, youre going to be very short on time. The only way youll be able to get any marketing done at all, frankly, is through the use of the tools weve discussed. Breaking it down into edible... Read More


Your Marketing Toolbelt

Monday July 1, 2019 comments Tags: tools, business tools, marketing, social media

Your Marketing Toolbelt

Looking to boost your online marketing? Content creation is the way to go. But, let me tell you: No matter how cool you think you are by yourself, your content is nothing without the right tools! Writing content is hard. Thats a fact. It can be difficult to come up with fresh ideas. Writing takes an enormous amount of time and creating graphics and images can feel impossible if thats not your forte. Luckily, there are tools that make it easier. Graphic design and photos Coming up with social media graphics doesnt have to... Read More


Sprinkling YOU into Your Brand

Monday June 3, 2019 comments

Sprinkling YOU into Your Brand

New brand, who dis? One of the most frustrating (and sometimes unanswerable) questions in business and in life is, Who are you? Unfortunately, its also one of the most important. Knowing who you are in business (and in life) makes it a lot easier for others to understand what youre all about. And people want to do business with people that they like, right? So, knowing WHO YOU ARE is also why potential customers might choose to do business with you instead of the next guy. If you stammer and sputter every time someone asks you why... Read More


Your Content Roadmap, AKA Your Editorial Calendar

Wednesday May 1, 2019 comments

Your Content Roadmap, AKA Your Editorial Calendar

Ever wonder why so many small business owners fail at their content marketing plans? Its because they dont actually HAVE a plan. They just come up with some vague goal like, Im going to blog once a week, or Im going to post to Facebook twice a day, and thats it. When they do manage to put something out there, its typically not researched or thought out in advance. Its just some spur-of-the-moment words, tossed together on a whim. More noise on the radar that their target audience is just going to ignore. Im here to tell you... Read More