A wise author, Porter Gale, once said “Your network is your net worth.”... I’ll let that settle for a minute… okay, time’s up! Let’s talk about networking. There’s no better way to build connections than through LinkedIn. For the past 20 years, LinkedIn has been taking the market by storm and it’s arguably in its prime as I type this. Let’s go through a quick QA on everything you need to know about LinkedIn: Q: Everyone raves about LinkedIn, but my profile doesn’t reach the engagement numbers I want it... Read More

Facebook is the most popular social media platform with nearly three billion, yes billion , users. That means almost half the world has Facebook! And out of those users, 1.9 billion access the platform Every. Single. Day. If those statistics aren't enough to make you want to use the platform to your advantage, I don’t know what will…! Let’s dive into some ways to help you win the Facebook Game when it comes to marketing your business. How to Stay Relevant in the World of Facebook Keeping up with... Read More

It’s July! We’ve made it halfway through 2022! Also, July means Fourth of July, which also means… fireworks! 🎆🎆🎆 Speaking of hot things, is your Instagram account on fire 🔥🔥, or ice cold 🧊🧊 ? In the blog for this month I’ll be giving you a few tips that can help re-ignite your Instagram game for the summer (and longer!) How to stay relevant Much like fashion, there are trends on Instagram! And the “funny” part of Instagram trends is that the *only* thing constant about... Read More

Last month, I asked you how strong your “core” was. I wanted to know if you have the four core marketing components in place before you develop your marketing strategy and hit those goals you set for yourself this year. This month, I'm going to highlight how to develop your marketing strategy to use those core components effectively . First step: Time!⏱️ You absolutely must set aside time to map out your strategy- you wouldn’t just set out on a road trip without at least a general... Read More

Do you have these "core" marketing components in place? Yeah, yeah, you may be thinking: “Why is Abbey asking about my fitness ability?” Well, I’m not! I want to know if the “core” of your marketing is as strong as it should be! We all know the “4 P’s” of Marketing: Product, Price, Place, and Promotion! (And if you didn’t for some reason, you're welcome, now you do 😉). Marketing is all about putting the right product in the right place, at the right price, at the right time. So, how can you... Read More

I know you've asked yourself this question a thousand times: How do you determine if your content is any good?? Spoiler Alert: Your content WILL NOT resonate with everyone and guess what?! That’s totally OK! (Honestly, you don’t want everyone to resonate with it – the IRS might ask questions or at least Mark Zuckerberg…) Wild Idea: Ask your audience what they want from you! You already know they NEED what you do but what you might not know is what they want from you. Hell… it might be a dirty joke... Read More

Alright, you’ve gotten your social media profiles all set up for your business and you’re ready to start generating some salessssss baby! But let’s hold up a minute… While brand awareness is a crucial first step in potentially generating leads, you need to move BEYOND brand awareness and engagement on your social platforms in order to generate leads. First, let’s talk about the difference between social media lead generation versus social media lead nurturing . Social media lead ... Read More

A big pain point for many small business owners is the amount of time, energy, and money they spend on social media marketing that doesn’t produce results. The truth is… most biz owners are approaching social media with the wrong mindset. If you want to attract followers that then convert into buyers you have to do more than post occasionally and hope for the best. You need to optimize your social media for lead generation! Let’s get you to a better place when it comes to creating content and posting on... Read More

It’s 2021 and with all you’ve heard about social media marketing, you may be wondering why you should invest the time, energy, effort, and money into showing up on social media at all. We hear you. Social media marketing is no walk in the park and if it had an easy, immediate return on investment, everyone would be doing it. Just because social media success doesn’t happen for every small business, doesn’t mean there isn’t value in showing up there. What it does mean is that you need the right social media mindset... Read More

Should your business be on LinkedIn? Absolutely, 100% yes!! There is this common misconception that LinkedIn is only for professionals looking for new opportunities. Is it a great place for a business professional to go job hunting? Of course, it is. No brainer. But that is not its ONLY purpose in life and plenty of businesses already know it. This is me, telling you, that if you aren’t already using LinkedIn, it’s time to dust off that profile and take a spin around the platform. There is SO MUCH opportunity to... Read More