Last month, I asked you how strong your “core” was. I wanted to know if you have the four core marketing components in place before you develop your marketing strategy and hit those goals you set for yourself this year. This month, I'm going to highlight how to develop your marketing strategy to use those core components effectively . First step: Time!⏱️ You absolutely must set aside time to map out your strategy- you wouldn’t just set out on a road trip without at least a general... Read More

Do you have these "core" marketing components in place? Yeah, yeah, you may be thinking: “Why is Abbey asking about my fitness ability?” Well, I’m not! I want to know if the “core” of your marketing is as strong as it should be! We all know the “4 P’s” of Marketing: Product, Price, Place, and Promotion! (And if you didn’t for some reason, you're welcome, now you do 😉). Marketing is all about putting the right product in the right place, at the right price, at the right time. So, how can you... Read More

I know you've asked yourself this question a thousand times: How do you determine if your content is any good?? Spoiler Alert: Your content WILL NOT resonate with everyone and guess what?! That’s totally OK! (Honestly, you don’t want everyone to resonate with it – the IRS might ask questions or at least Mark Zuckerberg…) Wild Idea: Ask your audience what they want from you! You already know they NEED what you do but what you might not know is what they want from you. Hell… it might be a dirty joke... Read More

Alright, you’ve gotten your social media profiles all set up for your business and you’re ready to start generating some salessssss baby! But let’s hold up a minute… While brand awareness is a crucial first step in potentially generating leads, you need to move BEYOND brand awareness and engagement on your social platforms in order to generate leads. First, let’s talk about the difference between social media lead generation versus social media lead nurturing . Social media lead ... Read More

A big pain point for many small business owners is the amount of time, energy, and money they spend on social media marketing that doesn’t produce results. The truth is… most biz owners are approaching social media with the wrong mindset. If you want to attract followers that then convert into buyers you have to do more than post occasionally and hope for the best. You need to optimize your social media for lead generation! Let’s get you to a better place when it comes to creating content and posting on... Read More

It’s 2021 and with all you’ve heard about social media marketing, you may be wondering why you should invest the time, energy, effort, and money into showing up on social media at all. We hear you. Social media marketing is no walk in the park and if it had an easy, immediate return on investment, everyone would be doing it. Just because social media success doesn’t happen for every small business, doesn’t mean there isn’t value in showing up there. What it does mean is that you need the right social media mindset... Read More

Should your business be on LinkedIn? Absolutely, 100% yes!! There is this common misconception that LinkedIn is only for professionals looking for new opportunities. Is it a great place for a business professional to go job hunting? Of course, it is. No brainer. But that is not its ONLY purpose in life and plenty of businesses already know it. This is me, telling you, that if you aren’t already using LinkedIn, it’s time to dust off that profile and take a spin around the platform. There is SO MUCH opportunity to... Read More

People still can’t stop talking about Instagram. I bet you’ve been to networking events and you’ve heard that you just Have. To. Be. On. Instagram right now. They aren’t wrong. Instagram is LIT! However, if you don’t have the right strategy for this social media channel you’ll struggle to see what the fuss is all about. You can’t just post your Facebook content on Instagram and call it good - not if you want to make an impact there. Here are things to think about for maximizing your Instagram account this year:... Read More

As with all technology, each year brings us new platforms and new ways to use social media. Social media and tech experts have gotten quite good at predicting what people and businesses can expect from social each year. With 2020 in the rearview, having a sneak peek at what’s to come will help businesses be more strategic with their marketing in the forthcoming months. Here are the trends that have gotten our attention at Assist for the Win that we believe will benefit your business online this year. Easy to... Read More

In a world full of online noise, content is the only way to get found, seen and heard. Unfortunately, all that Internet chatter also means that you need to create bomb ass content in order to grab the attention of your audience. What Makes Great Content? Being human can be hard, amiright? Opinions can be a big pain in the ass! Your content WILL NOT resonate with everyone and guess what?! That’s totally OK! The aim isn’t to create content that attracts every single person but to entice the right ones and eliminate... Read More