Let me just state the obvious for a second; everyone has their own unique personality, and we’ve all seen it for ourselves when they clash. But did you know your email marketing has one too? Yep, it does! And just like clashing personalities do, your email marketing personality might just be turning people away. Let’s face it, some of them just can’t 🙅‍♀️ get along. The Over-Sharer 🥱 We’re all familiar with one of these, for sure. You know the type, the... Read More

First, what exactly does a rebrand mean? Rebranding is all about looking at your marketing from a different angle. Sometimes a little bit can change, and other times, your company is ready for a complete 180. Some major areas that can be affected are: Brand aesthetic – this includes things like your overall color scheme, logo, and even the company name itself. Brand voice – you know that distinct personality your brand took on? Yeah, THAT! Brand values – those guiding principles you started... Read More

The core components to creating a kick-ass brand! Branding is like finding the perfect outfit that makes you say dang, I look goooood! You need to identify your brand personality and style, showcase your brand colors, the emotions you want your brand to evoke and how you want your audience to feel when they experience your brand. “So, Abbey, what exactly goes into this branding process?” you may be asking. Well, hold on to your seats kids because I’m going to give you... Read More

Like getting ready for a date – you’re not going to wear just any old thing! You’re going to wear something that you think will attract the person you’re interested in, right?! Your brand is no different. The visuals you use and the messaging you share should work like pheromones… attracting the right people and repelling the folks that aren’t a good fit for what you have to offer. We urge you to take as much care in designing your brand as you would if you’re getting ready... Read More

We see you, small biz owner. It’s been a long year, hasn’t it? Much has changed over the last twelve months and you may feel a bit like a caterpillar ready to finally transform into a butterfly. As you emerge back into the world, have you considered rebranding your business? Doing a business rebrand can be quite effective and, it’s possible, that now is the perfect time to undergo the rebranding process. However, it’s important to think long and hard about WHY you want to take your... Read More