Plan, Do, Review

Tuesday November 1, 2022 comments Tags: Planning, Review, digital marketing

Plan, Do, Review

It's that time of year again! Time to reflect on the year that was and start planning for the year ahead. If you're like most business owners, that means it's time to start thinking about your digital marketing. Now, I know what you're thinking. You're thinking, "I don't need to plan my digital marketing; I've got this." And to that, I say congratulations! You are one of the few people who actually know what they're doing when it comes to digital marketing. For the rest of us, a little planning can go a long way. Why Plan? ... Read More


How to Use Digital Marketing Before, During, and After Events

Saturday October 1, 2022 comments Tags: event marketing, events, digital marketing, Event Planning

How to Use Digital Marketing Before, During, and After Events

So you've planned the most amazing event. You've created the killer content, ordered the delicious refreshments, and put together the most bomb swag bags. You're killing it! Now, it's time to sit back and watch the people roll in, right? WRONG! How will people know about the event if you don't tell them about it? That's where digital marketing comes in clutch! Keep reading for tips on how to market before, during, after, and after- after your fabulous event! Pre-Event: When they say an hour of planning will save you 10 hours of... Read More


Level Up Your LinkedIn Game!

Thursday September 1, 2022 comments Tags: LinkedIn, Social Media, Social Media Platforms, Social Media Marketing

Level Up Your LinkedIn Game!

A wise author, Porter Gale, once said “Your network is your net worth.”... I’ll let that settle for a minute… okay, time’s up! Let’s talk about networking. There’s no better way to build connections than through LinkedIn. For the past 20 years, LinkedIn has been taking the market by storm and it’s arguably in its prime as I type this. Let’s go through a quick QA on everything you need to know about LinkedIn: Q: Everyone raves about LinkedIn, but my profile doesn’t reach the engagement numbers I want it... Read More


Making Your Facebook Game Fierce!

Monday August 1, 2022 comments

Making Your Facebook Game Fierce!

Facebook is the most popular social media platform with nearly three billion, yes billion , users. That means almost half the world has Facebook! And out of those users, 1.9 billion access the platform Every. Single. Day. If those statistics aren't enough to make you want to use the platform to your advantage, I don’t know what will…! Let’s dive into some ways to help you win the Facebook Game when it comes to marketing your business. How to Stay Relevant in the World of Facebook Keeping up with... Read More


Ignite Your Instagram Game!

Friday July 1, 2022 comments

Ignite Your Instagram Game!

It’s July! We’ve made it halfway through 2022! Also, July means Fourth of July, which also means… fireworks! 🎆🎆🎆 Speaking of hot things, is your Instagram account on fire 🔥🔥, or ice cold 🧊🧊 ? In the blog for this month I’ll be giving you a few tips that can help re-ignite your Instagram game for the summer (and longer!) How to stay relevant Much like fashion, there are trends on Instagram! And the “funny” part of Instagram trends is that the *only* thing constant about... Read More


What Type of Email Personality Are You?

Monday May 2, 2022 comments

What Type of Email Personality Are You?

Everyone has a personality (duh), but we all know that some personalities just don’t get along. It’s just a fact of life! That being said, your email marketing ALSO has a personality, but what type is it exactly? Are you TURNING OFF your customers or subscribers with your emails?!?! ::GASP:: In this blog, I’m going to go through four different email personalities. 1. The Oversharer We ALL know an oversharer. (Like no, Brenda, I didn’t need to know that your mailman was grumpy today.) If your... Read More


Deep-Dive Into a Bad-A$$ Website

Friday April 1, 2022 comments

Deep-Dive Into a Bad-A$$ Website

Alright folks, last month I went over how to create a Kick-A$$ Marketing Strategy , of which having a Bad-A$$ website is part of the strategy (duh)! So if you’re just starting out in creating your website, or maybe it’s perfect timing and you were *just* thinking about how your site needs a refresh, here are four things you need to keep in mind to create a website that users won’t want to leave: A Website Audit You know the song “Should I stay or should I go now?” Ask yourself that as... Read More


Creating a Kick-A$$ Marketing Strategy

Tuesday March 1, 2022 comments

Creating a Kick-A$$ Marketing Strategy

Last month, I asked you how strong your “core” was. I wanted to know if you have the four core marketing components in place before you develop your marketing strategy and hit those goals you set for yourself this year. This month, I'm going to highlight how to develop your marketing strategy to use those core components effectively . First step: Time!⏱️ You absolutely must set aside time to map out your strategy- you wouldn’t just set out on a road trip without at least a general... Read More


How Strong is Your Core?

Tuesday February 1, 2022 comments

How Strong is Your Core?

Do you have these "core" marketing components in place? Yeah, yeah, you may be thinking: “Why is Abbey asking about my fitness ability?” Well, I’m not! I want to know if the “core” of your marketing is as strong as it should be! We all know the “4 P’s” of Marketing: Product, Price, Place, and Promotion! (And if you didn’t for some reason, you're welcome, now you do 😉). Marketing is all about putting the right product in the right place, at the right price, at the right time. So, how can you... Read More