If you’re reading this, you need a blog. “Who me?” “Yes, you!” What Is a Blog and How Is It Utilized? 🤔 The entire point of a blog is to give your audience what they’re asking for; it’s a perfect place to answer their burning questions. Plus, you can help them learn about your specific offer(s) and give them the spotlight! Of course, you can use a blog in an obvious way, like on your website, but remember there are other ways too! You can use it in... Read More

Let me just state the obvious for a second; everyone has their own unique personality, and we’ve all seen it for ourselves when they clash. But did you know your email marketing has one too? Yep, it does! And just like clashing personalities do, your email marketing personality might just be turning people away. Let’s face it, some of them just can’t 🙅‍♀️ get along. The Over-Sharer 🥱 We’re all familiar with one of these, for sure. You know the type, the... Read More

Online marketing is one of my favorite things in this world! You may be asking: “But Abbey, WHY?” Well, if you haven’t noticed by now, it’s my superpower! In this month's blog, I highlight the four key essentials to a healthy, successful online marketing strategy: 1) A Killer Website 2) The Perfect (social media) Platforms 3) Emails - Yes, They're Still Relevant 4) A Badass Blog You'll learn specific things you can do with each that will help you get closer to... Read More

Everyone has a personality (duh), but we all know that some personalities just don’t get along. It’s just a fact of life! That being said, your email marketing ALSO has a personality, but what type is it exactly? Are you TURNING OFF your customers or subscribers with your emails?!?! ::GASP:: In this blog, I’m going to go through four different email personalities. 1. The Oversharer We ALL know an oversharer. (Like no, Brenda, I didn’t need to know that your mailman was grumpy... Read More

Last month, I asked you how strong your “core” was. I wanted to know if you have the four core marketing components in place before you develop your marketing strategy and hit those goals you set for yourself this year. This month, I'm going to highlight how to develop your marketing strategy to use those core components effectively . First step: Time!⏱️ You absolutely must set aside time to map out your strategy- you wouldn’t just set out on a road trip without at... Read More

Do you have these "core" marketing components in place? Yeah, yeah, you may be thinking: “Why is Abbey asking about my fitness ability?” Well, I’m not! I want to know if the “core” of your marketing is as strong as it should be! We all know the “4 P’s” of Marketing: Product, Price, Place, and Promotion! (And if you didn’t for some reason, you're welcome, now you do 😉). Marketing is all about putting the right product in the right place, at the... Read More