If you’re reading this, you need a blog. “Who me?” “Yes, you!” What Is a Blog and How Is It Utilized? 🤔 The entire point of a blog is to give your audience what they’re asking for; it’s a perfect place to answer their burning questions. Plus, you can help them learn about your specific offer(s) and give them the spotlight! Of course, you can use a blog in an obvious way, like on your website, but remember there are other ways too! You can use it in... Read More

Here we go with another one of our blogs, this time with a focus on bulking up that bad-ass website of yours. Whether you’re new to the website game or feel like a refresh would do you some good, stay right there because I have you covered! We will be deep diving into four details you want to remember in order to really bulk up your website. Audit: Should It Stay or Should it Go? I want you to sing that 80s song to yourself as you're sifting through all the details of your website. 🎵👉If your... Read More

Online marketing is one of my favorite things in this world! You may be asking: “But Abbey, WHY?” Well, if you haven’t noticed by now, it’s my superpower! In this month's blog, I highlight the four key essentials to a healthy, successful online marketing strategy: 1) A Killer Website 2) The Perfect (social media) Platforms 3) Emails - Yes, They're Still Relevant 4) A Badass Blog You'll learn specific things you can do with each that will help you get closer to... Read More

Alright, I’m just going to dive right into this one! Because there’s no time like the present… am I right?! (Yes, I am 😉😉) The purpose of a blog is to provide content on your website that answers your prospective customers' questions and helps them learn about your product or service. #FunFact: It *also* expands your brand's visibility by giving the Google machine and other search engines content to index and serve up in search results. Blogs tell Google that your site is still up... Read More

Alright folks, last month I went over how to create a Kick-A$$ Marketing Strategy , of which having a Bad-A$$ website is part of the strategy (duh)! So if you’re just starting out in creating your website, or maybe it’s perfect timing and you were *just* thinking about how your site needs a refresh, here are four things you need to keep in mind to create a website that users won’t want to leave: A Website Audit You know the song “Should I stay or should I go now?”... Read More

Do you have these "core" marketing components in place? Yeah, yeah, you may be thinking: “Why is Abbey asking about my fitness ability?” Well, I’m not! I want to know if the “core” of your marketing is as strong as it should be! We all know the “4 P’s” of Marketing: Product, Price, Place, and Promotion! (And if you didn’t for some reason, you're welcome, now you do 😉). Marketing is all about putting the right product in the right place, at the... Read More