The Un-Skippable Steps to Creating a Kick-A$$ Marketing Strategy

Wednesday March 1, 2023 comments Tags: Marketing Strategy, Social Media Marketing, Best Business Practices, Content Strategy

The Un-Skippable Steps to Creating a Kick-A$$ Marketing Strategy

In February, I told you about the four keys to promoting a healthy and successful online marketing strategy. This month, we are building on top of it. So if you haven’t read the other blog yet, go ahead and click here . With that, we will focus on the “how-to” part of developing your marketing strategy. Time is of the Essence ⏰ I kid you not; starting without taking the time to look over your marketing strategy doesn’t assist you toward the win in any way. Rushing into this might help you get going faster, but... Read More


The 4 Keys to Promoting a Healthy, Successful Online Marketing Strategy

Wednesday February 1, 2023 comments Tags: Marketing Strategy, email marketing, blog, Social Media, website

The 4 Keys to Promoting a Healthy, Successful Online Marketing Strategy

Online marketing is one of my favorite things in this world! You may be asking: “But Abbey, WHY?” Well, if you haven’t noticed by now, it’s my superpower! In this month's blog, I highlight the four key essentials to a healthy, successful online marketing strategy: 1) A Killer Website 2) The Perfect (social media) Platforms 3) Emails - Yes, They're Still Relevant 4) A Badass Blog You'll learn specific things you can do with each that will help you get closer to hitting your... Read More


7 Signs it's Time for You to Rebrand

Monday January 2, 2023 comments Tags: Branding, Rebranding, Rebrand, Brand, marketing, Marketing Strategy, target market

7 Signs it's Time for You to Rebrand

First, what exactly does a rebrand mean? Rebranding is all about looking at your marketing from a different angle. Sometimes a little bit can change, and other times, your company is ready for a complete 180. Some major areas that can be affected are: Brand aesthetic – this includes things like your overall color scheme, logo, and even the company name itself. Brand voice – you know that distinct personality your brand took on? Yeah, THAT! Brand values – those guiding principles you started with maybe... Read More


Sorry, Not Sorry: Networking IS Critical to Your Marketing Strategy

Thursday December 1, 2022 comments Tags: Networking, Marketing Strategy

Sorry, Not Sorry: Networking IS Critical to Your Marketing Strategy

As an entrepreneur, networking is critical to your success. Not only is it a great way to find new clients and business partners, but networking can also help you build relationships with other professionals and learn from their experiences. However, networking can be tricky – knowing how to approach people and make the most of each opportunity is critical. This blog post will explore four tips for networking as an entrepreneur. We'll discuss why networking is important, what you should do before attending a networking... Read More


Plan, Do, Review

Tuesday November 1, 2022 comments Tags: Planning, Review, digital marketing

Plan, Do, Review

It's that time of year again! Time to reflect on the year that was and start planning for the year ahead. If you're like most business owners, that means it's time to start thinking about your digital marketing. Now, I know what you're thinking. You're thinking, "I don't need to plan my digital marketing; I've got this." And to that, I say congratulations! You are one of the few people who actually know what they're doing when it comes to digital marketing. For the rest of us, a little planning can go a long way. Why Plan? ... Read More


How to Use Digital Marketing Before, During, and After Events

Saturday October 1, 2022 comments Tags: event marketing, events, digital marketing, Event Planning

How to Use Digital Marketing Before, During, and After Events

So you've planned the most amazing event. You've created the killer content, ordered the delicious refreshments, and put together the most bomb swag bags. You're killing it! Now, it's time to sit back and watch the people roll in, right? WRONG! How will people know about the event if you don't tell them about it? That's where digital marketing comes in clutch! Keep reading for tips on how to market before, during, after, and after- after your fabulous event! Pre-Event: When they say an hour of planning will save you 10 hours of... Read More


Creating a Kick-A$$ Marketing Strategy

Tuesday March 1, 2022 comments

Creating a Kick-A$$ Marketing Strategy

Last month, I asked you how strong your “core” was. I wanted to know if you have the four core marketing components in place before you develop your marketing strategy and hit those goals you set for yourself this year. This month, I'm going to highlight how to develop your marketing strategy to use those core components effectively . First step: Time!⏱️ You absolutely must set aside time to map out your strategy- you wouldn’t just set out on a road trip without at least a general... Read More