Sorry, Not Sorry: Networking IS Critical to Your Marketing Strategy

Thursday December 1, 2022 comments Tags: Networking, Marketing Strategy

Sorry, Not Sorry: Networking IS Critical to Your Marketing Strategy

As an entrepreneur, networking is critical to your success. Not only is it a great way to find new clients and business partners, but networking can also help you build relationships with other professionals and learn from their experiences. However, networking can be tricky – knowing how to approach people and make the most of each opportunity is critical. This blog post will explore four tips for networking as an entrepreneur. We'll discuss why networking is important, what you should do before attending a networking... Read More


Plan, Do, Review

Tuesday November 1, 2022 comments Tags: Planning, Review, digital marketing

Plan, Do, Review

It's that time of year again! Time to reflect on the year that was and start planning for the year ahead. If you're like most business owners, that means it's time to start thinking about your digital marketing. Now, I know what you're thinking. You're thinking, "I don't need to plan my digital marketing; I've got this." And to that, I say congratulations! You are one of the few people who actually know what they're doing when it comes to digital marketing. For the rest of us, a little planning can go a long way. Why Plan? ... Read More


How to Use Digital Marketing Before, During, and After Events

Saturday October 1, 2022 comments Tags: event marketing, events, digital marketing, Event Planning

How to Use Digital Marketing Before, During, and After Events

So you've planned the most amazing event. You've created the killer content, ordered the delicious refreshments, and put together the most bomb swag bags. You're killing it! Now, it's time to sit back and watch the people roll in, right? WRONG! How will people know about the event if you don't tell them about it? That's where digital marketing comes in clutch! Keep reading for tips on how to market before, during, after, and after- after your fabulous event! Pre-Event: When they say an hour of planning will save you 10 hours of... Read More


How Strong is Your Core?

Tuesday February 1, 2022 comments

How Strong is Your Core?

Do you have these "core" marketing components in place? Yeah, yeah, you may be thinking: “Why is Abbey asking about my fitness ability?” Well, I’m not! I want to know if the “core” of your marketing is as strong as it should be! We all know the “4 P’s” of Marketing: Product, Price, Place, and Promotion! (And if you didn’t for some reason, you're welcome, now you do 😉). Marketing is all about putting the right product in the right place, at the right price, at the right time. So, how can you... Read More


Time to Relaunch Your Biz!

By: abbeyharrison Sunday May 2, 2021 comments

Time to Relaunch Your Biz!

Does your business need a relaunch? Typically, a relaunch happens when a business changes directions, changes its brand, or creates a new product or service. However, these are untraditional times, to say the least. Few small biz owners found their way to success during the pandemic and many of you were forced to consider an entirely new way of doing business. Some of you put your heads down and waited for the waves to wash over you. Some of you hustled to stay afloat. Whatever you had to do to survive, we applaud you for hanging in... Read More


So, You Want to Do a Rebrand?

By: abbeyharrison Thursday April 1, 2021 comments Tags: Branding, Brand Standards, Personality, Rebrand

So, You Want to Do a Rebrand?

We see you, small biz owner. It’s been a long year, hasn’t it? Much has changed over the last twelve months and you may feel a bit like a caterpillar ready to finally transform into a butterfly. As you emerge back into the world, have you considered rebranding your business? Doing a business rebrand can be quite effective and, it’s possible, that now is the perfect time to undergo the rebranding process. However, it’s important to think long and hard about WHY you want to take your business through a... Read More


How to Utilize Social Media for Lead Utilization

By: abbeyharrison Friday May 1, 2020 comments Tags: lead generation, audience, content, social platform, Social Media, know, like, trust

How to Utilize Social Media for Lead Utilization

Social media marketing can be an effective business strategy and lead generation tool but only if you are using it the right way. Too many small business owners choose to post content and walk away, assuming that simply having a presence on social media is enough to attract new clients. Unfortunately, there isn’t a marketing channel that exists today that isn’t flooded with businesses yelling at the public to, ‘Pay attention to me!’ It takes more than just setting up a profile and sharing a few links to convert leads into... Read More


What's the Plan?

Thursday August 1, 2019 comments Tags: Hashtags, Plan

What's the Plan?

Weve talked a lot recently about the importance of creating an editorial calendar and using automation tools. And now that back-to-school is here, I HIGHLY recommend implementing both. Trust me, your sanity will thank you. Lets face it: Between packing lunches, helping with homework, shuttling back and forth to sports, AND running a business, youre going to be very short on time. The only way youll be able to get any marketing done at all, frankly, is through the use of the tools weve discussed. Breaking it down into edible... Read More


Sprinkling YOU into Your Brand

Monday June 3, 2019 comments

Sprinkling YOU into Your Brand

New brand, who dis? One of the most frustrating (and sometimes unanswerable) questions in business and in life is, Who are you? Unfortunately, its also one of the most important. Knowing who you are in business (and in life) makes it a lot easier for others to understand what youre all about. And people want to do business with people that they like, right? So, knowing WHO YOU ARE is also why potential customers might choose to do business with you instead of the next guy. If you stammer and sputter every time someone asks you why... Read More


Get Your Shit Organized!

Monday April 1, 2019 comments

Get Your Shit Organized!

This month is all about getting your s#@t together! You might think you have it all together, but trust me, you dont. Until you have a Customer Relationship Management (CRM) tool, there is absolutely no way you can be 100% organized. I know I tried to do it the old fashioned way for years. Spreadsheets, file folders, Rolodex. I thought I had it down. But then I got a CRM and oh my God! I realized that my system was a complete mess. Once you see your entire business laid out like that right in front of you, all of your... Read More