How Strong is Your Core?

Tuesday February 1, 2022 comments

How Strong is Your Core?

Do you have these "core" marketing components in place? Yeah, yeah, you may be thinking: “Why is Abbey asking about my fitness ability?” Well, I’m not! I want to know if the “core” of your marketing is as strong as it should be! We all know the “4 P’s” of Marketing: Product, Price, Place, and Promotion! (And if you didn’t for some reason, you're welcome, now you do 😉). Marketing is all about putting the right product in the right place, at the right price, at the right time. So, how can you... Read More


Is Your Brand Missing These?

By: abbeyharrison Monday January 3, 2022 comments

Is Your Brand Missing These?

The core components to creating a kick-ass brand! Branding is like finding the perfect outfit that makes you say dang, I look goooood! You need to identify your brand personality and style, showcase your brand colors, the emotions you want your brand to evoke and how you want your audience to feel when they experience your brand. “So, Abbey, what exactly goes into this branding process?” you may be asking. Well, hold on to your seats kids because I’m going to give you alllllll the... Read More


Are You Creating Bomb Ass Content?

Wednesday December 1, 2021 comments

Are You Creating Bomb Ass Content?

I know you've asked yourself this question a thousand times: How do you determine if your content is any good?? Spoiler Alert: Your content WILL NOT resonate with everyone and guess what?! That’s totally OK! (Honestly, you don’t want everyone to resonate with it – the IRS might ask questions or at least Mark Zuckerberg…) Wild Idea: Ask your audience what they want from you! You already know they NEED what you do but what you might not know is what they want from you. Hell… it might be a dirty joke... Read More


Social Media Lead Generation-- Yes, It Can Happen!

Monday November 1, 2021 comments

Social Media Lead Generation-- Yes, It Can Happen!

Alright, you’ve gotten your social media profiles all set up for your business and you’re ready to start generating some salessssss baby! But let’s hold up a minute… While brand awareness is a crucial first step in potentially generating leads, you need to move BEYOND brand awareness and engagement on your social platforms in order to generate leads. First, let’s talk about the difference between social media lead generation versus social media lead nurturing . Social media lead ... Read More


How to Utilize Social Media for Lead Generation

By: abbeyharrison Friday October 1, 2021 comments

How to Utilize Social Media for Lead Generation

A big pain point for many small business owners is the amount of time, energy, and money they spend on social media marketing that doesn’t produce results. The truth is… most biz owners are approaching social media with the wrong mindset. If you want to attract followers that then convert into buyers you have to do more than post occasionally and hope for the best. You need to optimize your social media for lead generation! Let’s get you to a better place when it comes to creating content and posting on... Read More


Why Social Media Marketing for Your Biz?

By: abbeyharrison Thursday September 9, 2021 comments

Why Social Media Marketing for Your Biz?

It’s 2021 and with all you’ve heard about social media marketing, you may be wondering why you should invest the time, energy, effort, and money into showing up on social media at all. We hear you. Social media marketing is no walk in the park and if it had an easy, immediate return on investment, everyone would be doing it. Just because social media success doesn’t happen for every small business, doesn’t mean there isn’t value in showing up there. What it does mean is that you need the right social media mindset... Read More


Knocking Your Next Event Out of the Park

By: abbeyharrison Monday August 2, 2021 comments

Knocking Your Next Event Out of the Park

Planning an event is overwhelming and confusing on a good day, but after the two years we’ve just navigated… it could feel impossible. However, we see small businesses pull off interesting and engaging events every week. If you have an idea for a great event, this can be done AND it can be done this year. Here are some expert tips and pointers to think about as you begin your event planning journey this year: Prep Work is EVERYTHING Expert Tip: Don’t just throw this together at the last second! ... Read More


Should You Be Hosting Events Right Now?

By: abbeyharrison Thursday July 1, 2021 comments

Should You Be Hosting Events Right Now?

It’s an interesting time right now. It feels like the world is cautiously re-opening and getting back to normal but the lessons of the past have taught us to expect the unexpected. This may not be what you want to hear if you have been sitting on a great event idea. You are probably going back and forth, playing the, ‘Should I?’ or ‘Should I wait?’ game when it comes to launching your big idea. However, there is another option. If you aren’t completely comfortable announcing the launch of an... Read More


How Your Brand Attracts Your Audience

By: abbeyharrison Wednesday June 2, 2021 comments

How Your Brand Attracts Your Audience

Like getting ready for a date – you’re not going to wear just any old thing! You’re going to wear something that you think will attract the person you’re interested in, right?! Your brand is no different. The visuals you use and the messaging you share should work like pheromones… attracting the right people and repelling the folks that aren’t a good fit for what you have to offer. We urge you to take as much care in designing your brand as you would if you’re getting ready for a date after a year of... Read More


Time to Relaunch Your Biz!

By: abbeyharrison Sunday May 2, 2021 comments

Time to Relaunch Your Biz!

Does your business need a relaunch? Typically, a relaunch happens when a business changes directions, changes its brand, or creates a new product or service. However, these are untraditional times, to say the least. Few small biz owners found their way to success during the pandemic and many of you were forced to consider an entirely new way of doing business. Some of you put your heads down and waited for the waves to wash over you. Some of you hustled to stay afloat. Whatever you had to do to survive, we applaud you for hanging in... Read More